The Company is in search of a VP, Media Strategy to lead the enterprise media strategy across various channels. The successful candidate will be responsible for overseeing digital planning to ensure the right channel mix, audience approach, and measurement framework are in place to meet business goals. This role involves leading and developing a team of strategists, maintaining a strong operating rhythm with internal partners, and owning budget stewardship and allocation. The VP, Media Strategy will also be tasked with translating market research and audience insights into actionable media recommendations, building trusted relationships with internal and external stakeholders, and driving governance to ensure consistent execution standards. Applicants for the VP, Media Strategy position at the company should have a Bachelor's degree or a high school diploma with at least 11 years of relevant marketing experience. A minimum of 8 years in developing multi-channel digital strategy and 4 years in people management is required. The ideal candidate will have experience with emerging digital media channels, AI-enabled media opportunities, and a strong understanding of KPIs across funnel stages. A Master's degree, experience in financial services, retail, or healthcare, and a background in a regulated environment are preferred. The role demands a strategic thinker with strong quantitative and analytical skills, excellent communication abilities, and a passion for media. The VP will be expected to champion media innovation, lead change management, and support marketing-related business development and special projects as assigned.

Hiring Company

Synchrony