The Company is seeking an AVP, Integrated Brand Marketing to play a pivotal role in leading the brand to market. The successful candidate will be responsible for translating enterprise-level brand strategy, audience insights, cultural truths, and competitive realities into a cohesive brand marketing strategy. This strategy will govern and influence the brand's presence across all marketing communications, with the ultimate goal of creating awareness, building equity, and driving perceptual change. The role demands a leader with a proven track record in go-to-market expertise, capable of not only setting the brand marketing strategy but also leading a high-performing team to execute end-to-end brand marketing campaigns that extend beyond the product portfolio. Applicants must have a minimum of 15 years' of progressive marketing leadership experience, with a focus on integrated marketing and go-to-market strategy. The role requires a candidate with a strong background in managing large marketing budgets, exceptional collaboration skills, and a deep understanding of brand health and marketing performance measurement. The ideal candidate will have a background in subscription or recurring-revenue businesses, experience in both consumer and business marketing, and a proven ability to drive demand in digital and direct channels. The AVP will also be responsible for building and developing a high-performing marketing team, so leadership and operational effectiveness are key attributes for this position.

Hiring Company

Nextel de México