The Company is seeking an Executive Director for Omnichannel Excellence and Personalization. This pivotal role is at the forefront of the company's transformation in customer engagement, with a focus on developing and implementing a multi-year omnichannel vision and maturity model. The successful candidate will be responsible for owning the omnichannel blueprint, defining the strategy, and prioritizing capability investments to ensure high-quality personalization at scale. As the senior-most Product Owner, the role involves translating brand and therapeutic area priorities into AI-driven engagement capabilities, with a direct impact on commercial performance across various audiences. Applicants must have a minimum of 10 years' experience in personalized or omnichannel marketing, with a proven track record in product ownership and hands-on expertise in enterprise-scale personalization platforms. The role requires a leader with a strategic vision, fluency in AI and technology as applied to commercial marketing, and a strong background in analytics, measurement, and performance optimization. Experience in a heavily regulated industry, particularly in HCP and patient engagement dynamics, is preferred. The Executive Director will also be responsible for team leadership, talent development, and fostering a culture of innovation and continuous learning within the omnichannel capabilities organization.

Hiring Company

Bristol-Myers Squibb