The Company is seeking a Vice President of Relevance Strategy to lead a dynamic team that operates at the forefront of culture and brand connection. The successful candidate will be responsible for partnering across departments to design and drive cultural strategy, creative thinking, and attention planning. This role involves leading the development of new cultural insights and methodologies to keep brands relevant in the ever-evolving landscape of subcultures and movements. The VP will also be tasked with composing high-impact briefs, inspiring creative teams, and building and owning senior client and external agency relationships. A key aspect of the role is to be accountable for the growth and development of direct reports, from Senior Directors to Strategists, and to ensure the team maintains high creative and strategic standards. Applicants for the Vice President of Relevance Strategy position at the company should have 12-20 years' of experience in strategically building brands, with a strong background in working with Fortune 500 clients. The role requires a deep understanding of the intersection between business strategy, digital platform behavior, and cultural intelligence. The ideal candidate will have a proven track record in leadership, talent development, and a genuine understanding of the communities that drive modern business, particularly in the areas of social commerce, live shopping, and creator ecosystems. A builder mentality, fluency in modern communication channels, and the ability to think globally are essential. The company is committed to fostering an inclusive workplace and encourages passionate individuals to apply, even if they are unsure about meeting all the qualifications.

Hiring Company

VaynerMedia