The Company is seeking a Vice President, Digital to lead the commercial operation of the digital channel. This executive will be responsible for transforming merchandising, marketing, and loyalty offers into engaging onsite experiences that drive the eCommerce plan. The role involves end-to-end accountability for onsite execution, including the merchandising experience, digital assortment and promo activation, and product content that enhances customer discovery and conversion. The VP will also be at the forefront of the evolving digital landscape, leading the SEO, AEO, and GEO agenda to ensure the company's products are easily found by customers across various digital surfaces. Candidates for the Vice President, Digital position at the company should have a proven track record in eCommerce, digital commerce, or omni-channel retail, with a focus on delivering commercial results and improving customer experiences. The role requires a leader with depth in digital merchandising, onsite search, digital analytics, and AI-enabled discovery practices. Experience in leading enterprise initiatives and strong people leadership skills are essential. The successful candidate will be a strategic partner, translating commercial and banner priorities into business requirements, and will be instrumental in shaping the company's digital commerce ecosystem. The position demands a leader who is adept at building and managing high-performing teams, with a culture of evidence-based decision-making and a strong commercial focus.

Hiring Company

Canadian Tire Corporation