The Company is seeking a VP of Player Engagement to spearhead the CRM and Live Operations function, with a focus on driving sustainable, profitable growth and owning the full player lifecycle strategy. The successful candidate will be responsible for developing and executing an integrated monetization and retention strategy, providing enterprise leadership to unify CRM and Live Operations, and leveraging data science and player insights to optimize monetization mechanics. This role requires a leader who can partner closely with cross-functional teams, including Product, Data Science, and Brand GMs, to ensure that player engagement is in line with revenue goals and brand strategy. The VP will also be tasked with leading a global team, mentoring, and ensuring that all revenue strategies adhere to compliance, risk mandates, and responsible play expectations. Applicants for the VP of Player Engagement position at the company should have a Bachelor’s degree in a relevant field and 10-15 years of experience in marketing, business development, or account management leadership. The role demands an individual with enterprise-level strategic thinking, proven commercial acumen, and deep expertise in customer lifecycle management. Strong leadership skills are essential, as is a clear understanding of customer needs and concerns. The ideal candidate will have an advanced understanding of personalization, segmentation, and engagement frameworks at scale, and a strong commitment to responsible gaming and player trust. The company values diversity, inclusion, and a passion for delivering a safe, responsible, and positive player experience.

Hiring Company

VGW