Vice President, Influencer & Celebrity Remote (anywhere in United States)
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About the Role
Remote (anywhere in United States)(United States)
The Company is seeking a VP, Influencer & Celebrity to lead and mentor a dynamic team within a full-funnel marketing agency. The successful candidate will be responsible for completely owning the influencer and celebrity department, including all staffing decisions, and will be expected to set the standard for strategy, execution, and craft. This role involves managing budgets and talent spend, building and maintaining client relationships, and driving the development of integrated, full-funnel campaigns that deliver real ROI. The VP will also be involved in new business development, crafting pitches, and identifying growth opportunities among existing clients. The ideal candidate should have a minimum of 8 years' of influencer marketing experience in consumer products, with at least 4 years' in a management role. Hands-on experience in securing and managing celebrity talent partnerships, as well as a proven track record in strategizing and executing campaigns across various consumer categories, is essential. The role requires fluency in relevant marketing platforms, a strong analytical approach to measuring success, and the ability to stay ahead of industry trends. The VP should be proactive, resourceful, and committed, with a passion for driving results and a slight obsession with online shopping and product discovery. Experience in family-focused brands and existing relationships with talent agencies are a plus.
Functions:
- Marketing
- Advertising/Media Planning
About the Company
Dynamic PR & marketing agency
Industry
Marketing and Advertising
Type
Privately Held
Age
employees
11-50
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