Vice President of Sales & Marketing

The Company is in search of a Vice President of Sales and Marketing to spearhead its next phase of growth. This strategic and hands-on executive will be tasked with developing and executing the company's sales and marketing strategy, with a strong focus on B2B, channel, and reseller routes to market. The successful candidate will be responsible for building a scalable go-to-market model, identifying new revenue opportunities, and setting and driving revenue targets. A key aspect of the role is to lead the development and expansion of the company's channel and reseller strategy, including the management of relationships with various partners. The VP will also own marketing leadership, aligning marketing and sales efforts to support the revenue pipeline, and will be expected to build, lead, and scale a high-performing sales and marketing team. Applicants for the Vice President of Sales and Marketing position at the company should have a proven track record in B2B sales and marketing, particularly in the tech or tech accessories consumer goods sector. The role requires a leader with experience in channel and reseller growth, as well as a strong background in marketing to education and commercial markets. The ideal candidate will have a deep understanding of go-to-market strategies, be adept at shaping pricing and distribution strategies, and have the ability to turn company strategy into measurable revenue. An entrepreneurial mindset, the ability to think strategically while being hands-on, and experience in navigating rapid growth and organizational change are also essential. The VP will be expected to work closely with the CEO and the leadership team, and to foster a culture of accountability, performance, and continuous improvement within the sales and marketing organization.