Senior Vice President of Marketing & Creative
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Senior Vice President of Marketing & Creative
About the Role
Greater Dallas, TX Area (Headquarter location)(Richardson, Texas)
The Company is seeking an SVP of Marketing and Creative for its brand, which is at a pivotal moment, aiming to enhance brand equity, cultural relevance, and long-term resonance. The successful candidate will be responsible for setting the global strategic direction, driving transformation, and ensuring sustainable growth. This role demands a leader who can balance a strong global vision with regional execution, orchestrate agile go-to-market processes, and lead a dynamic, community-first approach to marketing. The SVP will also be tasked with modernizing outreach through social, PR, and cultural strategy, and will be expected to have a proven track record in managing large-scale marketing organizations, transforming creative functions, and driving digital and social-first strategies. Applicants for the SVP position should have a minimum of 15 years' progressive marketing leadership experience within global fashion, accessories, or lifestyle brands. The role requires a candidate with a deep understanding of digital transformation, social-first strategies, and PR/cultural programming, as well as a strong executive presence and the ability to lead through influence. Key competencies include strategic thinking, visionary leadership, cross-functional influence, and a consumer-centric approach to brand building. The ideal candidate will be adept at analytical decision-making, and financial acumen, and will have a history of connecting marketing activities to tangible business outcomes. The company is committed to fostering a culture of inclusivity and collaboration, and the role is pivotal in shaping the future of the brand.
Functions:
- Marketing
About the Company
Top lifestyle & accessory fashion brand
Industry
Retail
Type
Public Company (FOSL)
Age
employees
5001-10,000
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