Associate Vice President, Marketing Strategy & Analytics

The Company is seeking an AVP Marketing Strategy & Analytics to spearhead the development and execution of marketing and distribution strategies across various channels. The successful candidate will be responsible for translating enterprise priorities into clear and effective channel strategies, operating plans, and performance roadmaps that drive profitable growth. This leadership role involves a deep dive into distribution performance, lead analytics, market opportunities, and external trends to make informed decisions about recruitment, expansion, and investment. The AVP will also be tasked with leading a team of strategy and analytics professionals, establishing key performance indicators, and leading operational analytics to enhance productivity, conversion, and profitability. Applicants for the AVP Marketing Strategy & Analytics position at the company should have a Bachelor's degree (advanced degree preferred) and at least 10 years' experience in strategy, analytics, planning, consulting, finance, distribution, or a related leadership discipline, with a preference for those with a background in insurance or financial services. The role requires significant people-leadership experience, a proven track record in multi-channel strategy, and deep expertise in operational and sales-funnel analytics. The ideal candidate will have advanced quantitative and financial acumen, executive-level communication skills, and the ability to lead cross-functional initiatives. A proactive, externally oriented perspective on market trends, and a strong ability to turn complex data into practical recommendations, are also essential.

Hiring Company

Horace Mann