The Company is seeking a Head of Growth to spearhead the next phase of expansion in the German market. The successful candidate will be responsible for developing and executing a comprehensive growth strategy, with a focus on performance marketing, experimentation, and conversion optimization. This role is pivotal in driving the company's growth in Germany, and the ideal candidate will be a strategic leader with a hands-on approach to performance marketing, capable of delivering measurable and profitable results. As the Head of Growth, you will be tasked with improving paid search performance, scaling paid social, and enhancing the conversion journey. A key aspect of the role is to build a diverse acquisition mix through structured testing and channel experimentation, while also managing customer acquisition costs and profitability. The position requires a native or fluent German speaker with a deep understanding of the local market, and experience in DTC performance marketing, particularly in paid search and/or paid social. Strong analytical, CRO, and commercial skills are essential, and experience in a regulated sector, such as health and wellness, is a bonus. The role is suited to a candidate who is passionate about driving growth and is adept at balancing ambitious targets with efficiency and profitability.